We have a vision of the world where all Assistants are equally empowered and enabled to thrive and grow in their roles whilst their profession is held in the high regard it richly deserves to be.
We are on a mission to create the best platform for Assistants to build the career of their dreams.





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Hi! I am Lucy, founder of the Academy and an unshakable optimist dedicated to helping you become the person you most want to be. Our courses are designed to deliver just that, find the perfect course for you and start realising your full potential!

Lucy Chamberlain

Passionate, fun and straight-talking, Lucy has become one of the Assistant profession’s popular motivational Trainer/Coach. Over the last 20+ years Lucy has coached, trained and mentored over 15,000 Assistants! Lucy’s business journey as a Founder has seen her work as a TV presenter, Awards Judge and Leading Coach. She has won many awards including the Female Speaker’s Award for Most Engaging Speaker at the Female Speaker’s Conference in 2019.

Alongside her fantastic knowledge base, Lucy’s level of experience enables her to give genuine insights into the skills needed to be an Assistant that operates as a strategic business partner, leadership, change and overcoming adversity. With a 20-year career tracking the industry’s leading recruitment companies, Lucy founded C&C Academy to redefine and elevate the Assistants training experience. Coming through a challenging personal time as a single mum, Lucy set out to re-align her career to her purpose-driven perspective, building a multi-million-pound business C&C Search that allowed her team to fulfil their own career goals. Her calling to serve more of the Assistant community drove her to then found the C&C Academy, the award-winning specialist Assistant training portal. A champion for women in business, Lucy and the C&C Academy team actively collaborate with other female-led businesses and leaders to bring a rich resource to the Academy.

A mentor to her team, Lucy believes encouraging teams holistically, and nurturing happy, engaged, market-leading talent has the most impact on a company’s success. With a focus on social consciousness and legacy, it’s this foundation that serves to empower, captivate and delight C&C Academy graduates as they grow their own Assistant career. Recently awarded “Most Engaging Speaker” at the Female Speakers Conference & Awards, Lucy wishes to use her platform to encourage others to use their own voice. As a speaker, Lucy leaves an audience motivated, empowered, and armed with tools to support a life and career that serves the individual better. Lucy also provides in-house training and key-note speeches for a wide variety of businesses including Lloyds, The Crown Estate, HIG Capital, Autonomous, League of Her Own, Canary Wharf PA Club, WeWork, Arma Partners, and Miss Jones PA to name a few!

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Our courses are recognised by the leading independent institution to complement the Continuing Professional Development policies of professional institutes and academic bodies

Some of our amazing reviews!

Listen to our Academy Students!

Life changing
Siobhan Coyne

At the start, I was slightly sceptical. I always thought that I’m pretty accomplished at what I do. Listening to Lucy talk really got under my skin and made me analyse what I could change and improve. On reflection, there are so many things that I could do differently and better. This course has really made me look into my soul and be honest with myself about who I am and how I will approach my career going forwards.

I have learnt new skills and have challenged aspects of my own behaviour that I hope will be life changing.

I thought I was good. With Lucy’s tuition, I intend on being incredible!

We made it!
Taryn Ogun

This course has been a fantastic opportunity to self-analyse and really allows you to delve deep and reflect that n who you. I love the holistic approach of the course and the way in which Lucy Chamberlain is available to assist, direct and encourage every step of the way. I do have a new found belief in myself so I really have to say thank you for working with me! Taryn

Expert, thought-provoking and insightful course
Suzanne Livingstone

I loved doing this course, it was full of expert guidance and insightful and thought-provoking content. Well put together, with fantastic webinars accompanying it. i would encourage all PA/EA’s to do this well-needed course – highly enjoyable!

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