Rebuilding EVP for a Workforce That Wants Meaning
The Employee Value Proposition (EVP) has evolved. It’s no longer just about benefits, bonuses or a great office setup. Today’s talent wants alignment, purpose and a sense of belonging. If your EVP doesn’t speak to those needs, it’s not speaking at all.
Market Insight Spencer Stuart reports that 64% of candidates now choose an employer based on values alignment over salary. That shift is seismic and it demands that organisations rethink how they position themselves.
Client Insight “We had the benefits, but we didn’t have the belief system.” - Talent Lead, Global Advisory Firm
A strong EVP doesn’t live in a PowerPoint deck. It lives in how your people feel about your purpose and whether they see themselves in it.
The Tool: Co-Creation EVP Canvas Rebuilding your EVP is not a top-down exercise. We use the Co-Creation EVP Canvas to help organisations:
Involve employees at all levels
Explore real themes: Growth, Belonging, Purpose, Flexibility
Identify where current messaging diverges from lived experience
Tactical Tip: Move from Policy to Narrative To make EVP meaningful, share onboarding stories, alumni journeys and internal spotlights that show values in action. Narratives build credibility and connection.
Why It Matters Every cultural breakthrough starts with one intentional action. When your EVP reflects real lived experience, recruitment gets easier, retention gets stronger and people become advocates.
