Think Commercial: Growing Skills That Drive Results
Why Commercial Awareness Matters for Every Role
A commercial mindset isn’t just for sales teams. From administrators to HR professionals, every role can contribute to the bottom line when equipped with the right perspective. EY, PwC, and Bain all highlight that commercial awareness - understanding how your actions impact revenue, cost and value - is a critical driver of organisational success.
Defining Commercial Mindset by Role
By defining what “commercial” means for each role, you empower employees to make better decisions. For example, an administrator with commercial awareness might negotiate better supplier contracts, while HR might align talent strategies to business growth priorities.
Training Models to Build Commercial Skills
Training models like scenario-based learning, shadowing cross-functional teams and linking performance metrics to commercial outcomes can embed this thinking into daily work. Over time, it becomes a part of your culture and career development pathways.
Our Insights: Commercial Awareness in Hiring
At C&C Search, we know from placing PAs, EAs, Business Support and HR professionals that employers increasingly value commercial awareness alongside technical skills. Candidates who understand the bigger business picture tend to progress faster, influence decision-making and drive tangible results.
Your Next Step
When we partner with you for your recruitment, we can recommend hiring practices and tailored training to help embed this thinking company-wide. Email lucy@candcsearch.co.uk to get started.
